Título | Año | Autor | Comentario | Descargar |
The Bootstrapper's Bible | 2004 | Seth Godin | Available to you once again! There's never been a better time to start a business with no money. This manifesto will show you how. leer más... |  |
The Word on Word of Mouth
| 2004 | Dave Balter | There's a reason the subservient chicken didn't increase Chicken nugget sales, why the Segway (a.k.a "IT", a.k.a. "Ginger") hasn't changed the world despite drool-worthy P.R.. leer más... | |
This I Believe! - Tom's 60 TIBs | 2004 | Tom Peters | Tom Peters is back with more Big Ideas for your job, your company, and your life. The marketing and strategy guru holds forth on why audacity matters, why women are the future of leadership... leer más... | |
The Art of the Start | 2004 | Guy Kawasaki | A former Apple Fellow and entrepreneur extraordinaire, Guy talks about up-starting a start-up. A sneak preview from his book, "The Art of the Start." leer más... | |
100 Ways to Kill a Concept: Why Most Ideas Get Shot Down | 2007 | Michael Iva | So, you’ve got an idea. A big idea. But will your idea take flight? Not if you let your concept be killed by all the usual excuses you hear from your managers, your bosses, your spouses—excuses mot. leer más... | |
25 Ways to Distinguish Yourself | 2005 | Rajesh Setty | According to Setty, "being part of the commodity crowd erodes your value." You need to rise above the crowd by following Setty's 25 ways. leer más... | |
100 Ways to Help You Succeed/Make Money, Part 1 | 2005 | Tom Peters | Tom's back! In this first installment, you'll find 50 short, wonderfully sweet nuggets of advice that you will love, love, love. leer más... | |
How to Manage Smart People | 2005 | Scott Berkun | After spending nine years at Microsoft managing some of the smartest people in the world, Scott has a few tips to share on the art of managing the best. leer más... | |
The Customer Evangelist Manifesto | 2004 | Ben McConnell and Jackie Huba | Get customers who worship the ground you advertise on. "A customer evangelist not only purchases from you regularly, she feels compelled to tell others." leer más... | |
A Positive Attitude | 2005 | Dan Auito | We can all use a little sunshine. Dan's caught a few rays and made them into a manifesto you can take with you wherever you go. He hopes it makes you smile. leer más... | |
The Long Tail | 2004 | Chris Anderson | Editor-in-Chief of Wired, Chris Anderson says that the future belongs to those that serve the millions of untapped niche markets as well as they serve the masses. leer más... | |
Beginner's Guide to Business Blogging | 2005 | Debbie Weil | An updated version of this popular manifesto by business blog expert, Debbie Weil. leer más... | |
The Personal MBA: Mastering Business Without Spending a Fortune | 2005 | Josh Kaufman | Interested in learning advanced business concepts, but don't have the time or money for a traditional MBA program? Business schools don't have a monopoly on worldly wisdom. leer más... | |
To Inform or To Persuade? | 2007 | Dean Brenner | Brenner believes there is a critical flaw in how we communicate. We naturally divide our communications in two approaches: to inform or to persuade. leer más... | |
Guerrilla Marketing | 2004 | Jay Conrad Levinson | The Guerrilla Marketing Guru, Jay Conrad Levinson, serves up 93 (yes, 93) examples of unusual, quirky, and downright effective ways you can catch people's attention. leer más... | |
Friends, Lies and Network Marketing | 2007 | Kim Klaver | An expert in Multi-Level Marketing, Kim Klaver delivers a manifesto defying the bad advice most of these companies offer to their sales force. leer más... | |
The Low-Information Diet: How to Eliminate E-Mail Overload and Triple Productivity in 24 Hours | 2007 | Timothy Ferriss | It’s Monday morning and your To-Do list for the day is lengthy. You turn on your computer, log into your inbox, and…spend the next six hours starting, stopping and backtracking, your To-Do list... leer más... | |
Why Your Boss is Programmed to be a Dictator | 2005 | Chetan Dhruve | Did you vote your boss into the corner office? If not, perhaps your boss is a dictator. Chetan Dhruve explains why bosses become dictators. leer más... | |
Elegant Solutions: Breakthrough Thinking the Toyota Way | 2006 | Matthew E. May | One million ideas a year. A culture of innovation. An intrinsic belief that good enough never is. Matthew May’s manifesto shows you how Toyota’s principles and practices will help you... leer más... | |
The Talent Myth | 2004 | Malcolm Gladwell | When Malcolm Gladwell wrote "The Tipping Point", he had a sensation on his hands. Called "one of those rare books that changes the way you think about, well, everything"... leer más... | |
Management Advice: Which 90% is Crap? | 2006 | Bob Sutton | The way business advice is sold today makes it difficult to cull the good from the bad. With refreshing candidness, Bob Sutton shows how to divine diamonds from dust with these guidelines. leer más... |
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Guru Red Manifesto | 2004 | Mike Smock | Mike's rules may just spark a business revolution. Keep secrets! Don't tout your achievements! Stay under the radar. Don't take money from strangers. Be ruthless! leer más... | |
What is Open Source Marketing? | 2005 | James Cherkoff | You've probably heard the term and wondered what marketing has to do with Linux. Turns out, everything. Read James' manifesto to find out where marketers go next. leer más... | |
True Team Building: More than a Recreational Retreat | 2006 | Kevin Eikenberry | Does the phrase "team building" bring to mind interminable meetings briefly punctuated by stale, free sandwiches and awkward get-to-know-you games? leer más... | |
The Hughtrain | 2005 | Hugh MacLeod | You've read the Cluetrain, now Hugh Macleod brings you The Hughtrain. A manifesto on brands, blogs, and the now of advertising and marketing. leer más... | |
Accountability: Effective Managers Go First | 2006 | David Maister | How far are you willing to go to facilitate change in your organization? Management expert, David Maister, says you’ve got to be willing to go first. And he means all the way... leer más... | |
Slacker @ Work | 2004 | Brendon Connelly | Slackers are opportunists. They're very good at seeking out and doing what they enjoy. Problem is the current culture tends to view slackers as do-nothing layabouts. leer más... | |
Pushing Past the Dip: How to Become the Best in the World | 2007 | Seth Godin | The long, tough slog through mediocre-ville. To be the best, Seth Godin explains, you must concentrate your effort, push a little harder, commit a few more resources... leer más... | |
The Corporate Weblog Manifesto | 2004 | Robert Scoble | Before you post to the company blog again, read this manifesto. To blog guru Robert Scoble, business bloggers should have a few things in common. leer más... | |
111 Ridiculously Obvious Thoughts on Selling | 2006 | Tom Peters | This masterly list of not-always-obvious tips reminds us that every relationship is a sales relationship. Tom Peters' thoughts on selling will sharpen your innate sales sense. leer más... | |
Cherry Bombs: A Supplemental Kit to "Radical Careering" | 2005 | Sally Hogshead | Stuck in a career rut? No way out? Lob a cherry bomb! "Cherry bombs are quick but explosive ideas that startle a situation out of paralysis. leer más... | |
Digital Rights Management | 2004 | Cory Doctorow | "DRM punishes honest people!" ... "Without DRM, people will steal and artists won't get paid!" ... Usage of Digital Rights Management (DRM) has been hotly debated. leer más... | |
Strategy and the Fat Smoker | 2006 | David Maister | David Maister offers advice on how to fight strategic flab and make change happen by encouraging a diet of good habits and short-term goals. leer más... | |
6 Design Lessons From the Apple Store | 2004 | Jesse James Garrett | Say what you will about Apple computer, its products have drawn the kind of attention and spawned the kind of loyal (some might say rabid) customer base that other companies would kill for. leer más... | |
The Care and Feeding of Your Network | 2006 | Bob Allard | If everyone is networking, who's working for you? Allard and Banfield will show you how to "get 100, 200, 500 people thinking about how they can help YOU with your project, your passion. leer más... | |
The Happy at Work Manifesto | 2007 | Alexander Kjerulf | Much of what happens to us in life is beyond our control, but Kjerulf tells us that being happy at work is a choice. His message is simple, yet inspiring. leer más... | |
4G Web Strategy | 2005 | Dave Wilson and David Coe | "'Traditional' website structure just doesn’t work any more." Websites need to enable visitors to browse with ease and leave them wanting more. leer más... | |
Off-Shoring | 2004 | Tom Peters | Tom Peters, uber business guru, lays down 20 hard truths about outsourcing. Whether you like it or not, out-sourcing is here to stay. Ignore Tom's words at your peril. leer más... | |
LESS | 2004 | Bruce Kasanoff | Your customers don't want more, they want LESS! Kasanoff uses examples to point out the mind-twistingly frustrating customer experiences that have become commonplace in today's corporations. leer más... | |
The Creative Generalist | 2005 | Steve Hardy | People today are raised to be niche thinkers. We're all specialists in particular subject matters. We need to return to thinking more broadly to generate big ideas. leer más... | |
Does ANYONE know how to Market? (and will anyone care?) | 2005 | Chris Houchens | Go to your bookshelf. Find all the marketing business books you can. Throw them out. Rinse. Repeat. Chris Houchens isn't kidding. leer más... | |
Presentation Revolution: Changing the Way the World Does Presentations | 2007 | Scott Schwertly | Today we live in a business culture that abuses the art and science of public speaking. We power up our PCs and present dull presentations to audiences who want to be inspired but never do. leer más... | |
Critical Thinking for Managers: A Manifesto | 2005 | Crystal King | Crystal King provides a how-to-think critically guide. With many choices in today’s world, managers need to be critical thinkers and encourage their employees to be the same. leer más... | |
Strategy Letter 1: Ben and Jerry's vs. Amazon | 2004 | Joel Spolsky | Starting a new company? Joel Spolsky, founder of Fog Creek Software and creator of "Joel on Software," says there's one important decision that you absolutely must make before you begin. leer más... | |
Thinking Through Problem Solving | 2006 | Valarie A. Washington | Problems lurk everywhere: under that stack of papers on your desk, in the unreturned phone call, within the carelessly worded email zipped off before its writer begins a long afternoon commute. leer más... | |
The Upside of Assholes: Is there Virtue in Bad Workplace Behavior? | 2007 | Bob Sutton | Bob Sutton employs his signature frankness to discuss whether the bad behavior of workplace bullies and jerks should be tolerated in the name of success. leer más... | |
Mind of the Innovator: Taming the Traps of Traditional Thinking | 2007 | Matthew E. May | Matthew May, author of "Elegant Solutions: Breakthrough Thinking the Toyota Way", now brings our attention to the ‘Seven Sins of Solutions’. leer más... | |
Success and Motivation: from Joe Schmo to The Benefactor | 2004 | Mark Cuban | Self-made billionaires don't come around too often. Self-made billionaires who still enjoy watching basketball and having a beer with friends are even rarer. leer más... | |
Change the World of Not-for-Profits | 2006 | Tom Suddes | This energizing manifesto tackles the increasing dissonance between the archaic goals of typical Not-for-Profits and the realities of business. Suddes challenges you to think differently. leer más... | |
A Manifesto for Mavericks | 2006 | William Taylor and Polly LaBarre | Bill Taylor, co-founder of Fast Company, and Polly LaBarre present this brazen manifesto that describes the changing state of business leadership. leer más... | |
What Must Starbucks Do? | 2007 | John Moore | In response to Howard Schulz’s memo citing his concern over the direction Starbucks is headed, John Moore, a former long-time marketer at Starbucks, enlists the ‘Starbucks Board of Customers’ priorities. leer más... | |
Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture | 2006 | John Moore | Sharing insider information, John Moore gives us a peek into the corporate culture that informs the unparalleled success of the Starbucks brand. leer más... | |
Talking Strategy: Three Straightforward Ways to Make Your Strategy Stick | 2007 | Chip Heath and Dan Heath |
